Настройка программы

A field-by-field walkthrough of the program builder, with a café example carried from the name all the way to the first reward.

How to price the rewards in your program, how many to offer, what happens when a customer claims one, and where the expiry policy comes from.

The builder asks what one unit is called, in singular and plural. It is a smaller box than it deserves — here is how to choose a name you will not regret.

VivaPoints has no location object. It has programs inside a business, and businesses inside an organization — here is which shape fits a second site, a second brand or a whole high street.

Changing a program that customers have already joined is safe for the data and risky for the relationship. Here is which changes people feel, and how to make them anyway.