Основы лояльности
Как на самом деле работает лояльность, какой механизм выбрать и что вознаграждать.
Why loyalty drives repeat business
The arithmetic behind keeping a customer instead of finding a new one, and why visit frequency is the number a loyalty program actually moves.
Program types and how to choose one
Points, stamps, tiers, benefits, referrals and gamification: what each one asks of your customer, which of them the builder gives you today, and how to layer them.
Which program fits your business
A recommendation for cafés, restaurants, salons, gyms, shops and service businesses, with a worked reward for each.
Setting earn and redeem rates
Pick the reward first, decide what percentage of spend you are giving back, and let the earn rate fall out of the arithmetic. With two worked examples.
Common loyalty mistakes
Seven ways a loyalty program quietly stops working, what each one looks like on your dashboard, and where in VivaPoints the fix lives.
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